Relevance
Your relevance to your target keyword, calculated using the same embedding technology that search engines use to understand content relationships.
Keyword Strength
Measures how heavily optimized your keyword and its core terms are throughout the page.
Intent
How well your page content matches what users are actually looking for when they search your target keyword.
Quality
An overall assessment of your page quality evaluated across 50 different quality factors.
Placement
Shows which HTML elements contain your keyword using abbreviations: D (domain), U (URL), T (title tag), M (meta description), H1/H2/H3 (headings), P (paragraph), A (anchor text), LI (list element), S (strong), EM (emphasis), SH/SN/SC/SD (schema elements).
Density
The keyword density of your core term relative to the total word count for that n-gram group.
Prominence
Measures the distance of your keyword from the beginning of the document—earlier placement typically signals greater importance.
Strength
A combined score measuring how strong the keyword optimization is across all elements on the page.
Optimized/Under-optimized/Over-optimized
Assessment of whether your optimization falls within, below, or above the benchmark range established by top-ranking websites.
Semantic keywords
Additional words you should add to your content to improve your relevance scores and better match search intent.
Entities
The people, places, things, and organizations that are associated with your target keyword or topic.
Top Page Keywords
The strongest and most important keywords that currently appear on your page.
Scores and Grades
The total scores and grades displayed in the dials are averages of all measured elements. Perfect scores aren’t always necessary or achievable, but higher scores generally correlate with better rankings.
Classifications
The categories that Google’s NLP models associate with your search term or page. Your page should ideally be classified in the same categories as your target query.